digital design
/
ART DIRECTION
packaging
/
DESIGN
logo
/
DESIGN
about
/
ME
creative process
/
OTHER PROJECTS
BOUSAI Project is a video series sharing simple disaster preparedness tips. Japan has a wealth of survival knowledge, and this project compiles practical ideas that can help people worldwide. The videos use bright colors, minimal text, and easy-to-follow visuals to make learning quick and stress-free. Designed for smartphones and shared on social media, the content is always accessible—even in emergencies. Topics include making masks, avoiding toxic smoke, and staying warm with newspapers. The project constantly updates with new tips and invites people worldwide to share their own ideas.
YEAR: 2021
GRAND DESIGN TOKYO PROJECT
CREATIVE DIRECTOR: KATSUNORI NISHI
ART DIRECTOR: Cheng Chien Hsiang / XI LI / KANO KAMEDA
GRAPHIC DESIGNER: Cheng Chien Hsiang / XI LI / KANO KAMEDA / NATSUKO AOKI / NAYUTA OZAKI
VIDEO DESIGNER: Cheng Chien Hsiang / XI LI / KANO KAMEDA / NATSUKO AOKI / NAYUTA OZAKI