LXLX
ART DIRECTION + GRAPHIC DESIGN

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About me

Hello, I’m a graphic designer and art director from China. I specialize in packaging, branding, and digital design.

While I studied accounting in university, but colors spoke louder than numbers. Clutching a master’s offer from HKU, I ditched spreadsheets for a one-way ticket to Tokyo—and my design life began.  

For seven years, I trained like a craftsman there. I wove the delicate folds of origami into logos, infused the hues of Hokusai’s ukiyo-e into posters,and found beauty in konbini onigiri wrappers. Tokyo taught me to find art in the fleeting — where crowded subways flow like rivers, and every moment holds a quiet grace.

Now back in China, I design for haircare brands. My job? Turn market data, formulas, and consumer dreams into bottles that feel alive. When someone pauses at a shampoo’s gradient, I know my late-night color tweaks were worth it.  

I still see the world through a designer’s lens: studying shampoo bottles at stores, sketching ingredient’s patterns, even judging takeout boxes. In a world of mass production, I believe our job is to plant little surprises— like hiding secret notes in everyday life.

imlixxi
imlissi@gmail.com