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Why does the rice we eat have a small missing piece? It's the rice seed, which contains 66% of the rice's nutrients. However, to produce white rice, Hair Recipe traditionally separated the seed and husk, leaving these valuable parts out of our diet. To ensure these resources don’t go to waste, Hair Recipe spent years developing a method to extract the nutrients from the rice seed. After 75 years of research, Hair Recipe has unlocked its natural healing power. At the same time, the husk and bran are recycled into eco-friendly paper and plastic packaging. This innovation allows us to maximize the use of natural resources, creating a sustainable cycle that nourishes life.
YEAR: 2023
HAIR RECIPE INHOUSE TEAM PROJECT
CREATIVE DIRECTOR: KRIS DUANMU / JACLIN CHEN
ART DIRECTOR: JACLIN CHEN / XI LI
GRAPHIC DESIGNER: YANG GUO / XI LI
COPY WRITER: ZHUODIAN XU
VIDEO DESIGNER: JACLIN CHEN / CYAN HUANG
POD:QICHAO CHEN STILL PHOTO:LMADP