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"Mountain" — the dream destination for every urban soul in search of serenity. Amidst the mountains, you stand, watching the mist lift and the clouds rise, breathing in the delicate blend of tea and fruit scents, feeling the cool breeze weave through your hair, gently washing away the weariness of the day. Inspired by this tranquil imagery, Hair Recipe fuses Eastern wisdom with the finest high-altitude green tea and Oriental grapefruit, gently extracting their essence at low temperatures to create a natural, everyday hair care ritual. The bittersweet aroma of tea intertwines with the subtle fragrance of grapefruit, evoking the pure calm of a mountain valley. The refreshing coolness of the cold brew feels like a mountain breeze or a spring’s touch, caressing the scalp, lifting the hair with a soothing, invigorating sensation — cool yet never cold.
YEAR: 2022
HAIR RECIPE INHOUSE TEAM PROJECT
CREATIVE DIRECTOR: KRIS DUANMU / JACLIN CHEN
ART DIRECTOR: JACLIN CHEN / XI LI
GRAPHIC DESIGNER: XI LI
COPY WRITER: ZHUODIAN XU
VIDEO DESIGNER: JACLIN CHEN / CYAN HUANG
POD:QICHAO CHEN STILL PHOTO:LMADP