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The "Ginger Root Tea" product draws its inspiration from nature’s timeless power, embodying the essence of a tree rooted deep in the earth, growing inward, and flourishing upward in vibrant vitality. Hair Recipe blends ancient wisdom with the gentle infusion of ginger root essence and fresh tea extracts, creating a formula that brings perfect balance and rejuvenation to the scalp. This nourishing elixir clears the hair follicles, awakens the roots, and allows them to absorb life-giving nutrients, strengthening the scalp’s natural barrier. It reduces hair loss, stimulates growth, and transforms the hair, leaving it fuller and more radiant. Through creativity and CGI artistry, we poetically capture the essence of this formula’s potent effects, showcasing how nature’s power can fully revitalize the scalp and hair, breathing new life into every strand.
YEAR: 2024
HAIR RECIPE INHOUSE TEAM PROJECT
CREATIVE DIRECTOR: KRIS DUANMU / ALOYSIUS LIEW
ART DIRECTOR: YAO XIAO / XI LI / CYAN HUANG
GRAPHIC DESIGNER: YAO XIAO / XI LI
COPY WRITERS: QITONG LIN / ZHUODIAN XU
VIDEO DESIGNER: CYAN HUANG
CGI: WOW POD:QICHAO CHEN STILL PHOTO:LMADP
Through the core concept of “Inward Growth, Outward Flourishing”, we start with the needs of the target audience, combine product ingredients and benefits, and use dual visual languages of inward energy accumulation and outward vitality blooming to artistically convey the product’s efficacy and emotional value. This concept is realized through the Moodboard and Color Palette, creating a creative solution that blends natural warmth with technological sophistication.
1. Who (Target Audience)
People with fragile scalps and brittle hair, in need of repair and strengthening. Desire to address hair issues from the root, achieving fuller and healthier hair.
People with fragile scalps and brittle hair, in need of repair and strengthening. Desire to address hair issues from the root, achieving fuller and healthier hair.
2. What (Product Core)
Ingredients: Highly active ginger root + tea hot-infusion extract.
Benefits: Deeply revitalizes hair follicles, reducing breakage. Nourishes for fuller hair, strengthening from the root.
3. How (How to Communicate)
A. Core Concept
“Inward Growth, Outward Flourishing”
- Inward Growth: Emphasizes ingredients penetrating follicles, accumulating energy, and revitalizing from the root.
- Outward Flourishing: Represents hair transforming from fragile to strong, bursting with vitality.
B. Visual Tone (Moodboard)
- Inward Growth: Depicts energy accumulation deep within hair follicles, using microscopic visuals to show ginger root and tea essence penetrating follicles, energy converging inward.
Visual elements: Hair roots growing inward like tree roots, nutrients flowing through pipelines.
- Outward Flourishing: Showcases the vitality of hair after root revitalization, using metaphors like yellowing roots turning green, transitioning to voluminous hair, showing new baby hairs.
Visual elements: Sprouting, blooming, hair strands swaying naturally in the wind.
- Ingredients and Process: Cross-section of ginger slices with visible fibers, boiling tea, traditional brewing scenes.
C. Color Palette
- Primary Colors: Ginger yellow, tea brown.
- Secondary Colors: Tender green, gold.
- Neutral Colors: Off-white, deep brown.
- Inward Growth: Depicts energy accumulation deep within hair follicles, using microscopic visuals to show ginger root and tea essence penetrating follicles, energy converging inward.
Visual elements: Hair roots growing inward like tree roots, nutrients flowing through pipelines.
- Outward Flourishing: Showcases the vitality of hair after root revitalization, using metaphors like yellowing roots turning green, transitioning to voluminous hair, showing new baby hairs.
Visual elements: Sprouting, blooming, hair strands swaying naturally in the wind.
- Ingredients and Process: Cross-section of ginger slices with visible fibers, boiling tea, traditional brewing scenes.
C. Color Palette
- Primary Colors: Ginger yellow, tea brown.
- Secondary Colors: Tender green, gold.
- Neutral Colors: Off-white, deep brown.